Mobile marketing for real estate

Internet and technology has proven to be a useful tool for marketers of all industries including real estate. Most home buyers go straight to Google to search for properties. Half of these shoppers search for real estate using their mobile phones, according to an article in The Real Daily. Because of this, real estate agents are now eyeing the marketing potential of mobile. Here are some tips on how you can do it efficiently.

Adapt for the mobile design

It’s crucial that your blog or website be optimized for mobile. This means adjusting the size of texts, images, backgrounds and more, so that they’ll be mobile friendly. Certain content management systems used to build websites such as the popular WordPress can do this for you.

Upload your listings on a popular real estate portal


If you do not have the time to create your own website and list every property on it, then an effective option is to upload your listings on popular real estate portals like Dot Property. Aside from looking sharp of mobile phones, Dot Property offers features that can help you promote your properties online better.

Chat up

Messaging apps like Viber, Whatsapp, and Facebook Messenger can help you reach potential buyers. Syncing your listings with these apps can help you connect with more clients and add a human touch to your marketing campaign. This method can be personalized by writing a creative template to send out to prospective clients.

Go social

The easiest way to go mobile is to go social. Create Facebook or Instagram accounts for your services and post pictures of your listings there. Even Snapchat has become a valuable tool for agents looking to reach younger home buyers. You can also pay these platforms to promote your posts to the right demographics.