Ghost Month is the perfect time to market your property to overseas buyers

Ghost Month is the perfect time to market your property to overseas buyers
Photo Credit / Shizhao

Ghost Month is a time to forget for property developers and real estate agents. Leads and sales usually plummet as many local buyers don’t want to risk tempting fate. It’s understandable, but it also doesn’t mean your business needs to suffer.

Running from 11 August to 9 September with the Ghost Festival happening on 25 August, tradition has it that ghosts and spirits from the lower realm are visiting the living during the seventh month of the lunar calendar. Unsurprisingly, this time is thought to be quite unlucky so large purchases, such as a new home, are pushed back until after Ghost Month festivities have concluded.

However, now is the ideal time to target overseas property buyers from Europe, the USA, Australia and other regions where Ghost Month is not a tradition. With more international real estate investors and retirees considering the Philippines, this could be the perfect time to reach out to a growing market.

This is where Dot Property Philippines comes in. More than one million people visited our website in May and June of this year. Of this total, more than 30 percent of all visits came from overseas. International buyers are less likely to be influenced by Ghost Month making it the perfect segment to target.

Dot Property Philippines is backed by our parent company, the Mitula Group, which records 85 million visits per month across 100 vertical search sites and 10 property portals in more than 50 countries. This support allowed us to become the leading property portal in the Philippines among both local and international property buyers.

See more: Be seen, sell fast with Dot Property Philippines

If you’re an agent or property developer looking to connect with more overseas property buyers, get in touch with Dot Property Philippines today! We are offering real estate agents several limited time only packages that will boost your listings and help them potentially reach more overseas property seekers. You will be provided with a personal assistant and special dashboard to empower your marketing efforts and bring in more leads.

Click here to get more leads!