Selling a property is hard but selling a luxurious property is way harder. One of the reasons why is its steep price. It’s simply hard to sell a property that’s way more expensive than regular ones.
Real estate agents have many techniques in selling a luxury property. One of which is to distinguish the luxury property to ordinary ones. What makes the property special? Why does it have a steep price? What makes it different than other properties? These are the questions that agents must give to potential buyers to let them make a purchase.
Want to know more how real estate agents sell luxury homes? Then read this article that tackles just exactly that!
The price must be right
As mentioned one of the dilemmas of selling a luxury property is how people are discouraged by the expensive price. Selling a luxury property doesn’t mean that you have to get the highest price possible. Base the price on the recent developments in the market. Create a comparative marketing analysis. Pick an amenity in the property that the buyer won’t find anywhere else and use it as a pricing point.
Expert marketing
Marketing and advertising a luxury home is a whole different field. Luxury properties must exude opulence and exclusivity – something that cannot be found in other properties. These characteristics should be shown on the way you market the property. Pick the right social media platform to show off the property. Think which of the platforms available can reach out to your desired niche market.
Show the lifestyle
When buying a home, prospective buyers would want to imagine themselves living in the property. Make sure that the opulent lifestyle that the location and the amenities of the property are being felt through your various marketing strategies. Include the lavish amenities and the great privileges in your listings. Also do not forget to mention the location of the property. Certain locations promise a certain lifestyle that buyers would want to know. Locations also add property value to the house that you’re selling, making it easier for you to increase the price.
Take great pictures
Marketing in social media is all about the face value. Don’t post that grainy photo of the property. Send an expert photographer to take pictures of the exterior and interior of the property. Include the amenities.
Level up the curb appeal
First impressions are everything when selling a house. To make a great sale, do not forget to level up the curb appeal of the property. Read this article to learn how you can do it.
Image source: http://www.persquare.com.ph/for-sale/penthouse-ncr-metro-manila-taguig/ready-for-occupancy-condo-exec-3br-penthouse-163sqm-in-park-west-bonifacio-global-city-taguig-manila_122737 – Driven Marketing Group Inc.
