Instagram boosts interest in your property

How Instagram boosts interest in your property

We live in a world of technology and so we connect through social media platforms, this applies to businesses as well. Real estate agents aren’t only showing properties by physically walking through an open house with a prospective client anymore, but also sharing them on social media. This is where Instagram becomes an agent’s best friend. This is how Instagram boosts interest in your property.

Instagram speaks to the inner-human psyche because it’s built upon what stimulates our senses. Instagram allows users to share and view beautiful images and videos, especially with a demographic aged 20 to 35 years of age – millennials and first time home buyers.

When building an account profile on Instagram, make sure to insert your company’s contact details along with a link to your website for your viewers and followers to click, as URLs do not hyperlink in individual photo posts. This will help generate traffic to your company website. Instagram now offers business accounts, which allow you to track your account’s insights too.

Follow the tips below to create unique content of your own on Instagram:

  • Beautiful, eye-catching photos: Focus on one area of a property. Zoom in on a kitchen’s new back-splash against the marble counters or even flowers sitting in a vase on a windowsill.
  • Short 15 second videos: Video clips give your viewers an inside look to a property. Offer them a glimpse of the view from the high floor of a condo or a tour of the walk-in closet attached to the master bedroom.
  • Add a location to your post: By adding a location to your picture of video media post, you are demonstrating your expertise in the property industry and showcasing the neighborhood.
  • Hashtags are your friends: Utilizing #Hashtags with your photo content allows your public profile to be found by all other Instagram users. Be sure to make the hashtags relevant to your picture or video post. Try using the city name, room features, development and neighborhood as hashtag inspirations. #AyalaLand #BeautifulView #Condo #Manila

If you still feel unsure where to start, try searching Instagram for some of the top real estate agencies or developers and view their profiles for inspiration.

Instagram boosts interest in your property

Instagram boosts interest in your property

Share this article
Previous articleThe Special Awards Edition is out!
Next articleStyle your bedroom

About the author

Katilyn is the Junior Editor at Dot Property. Originally from the United States of America, Katilyn now lives as an expatriate in the bustling city of Bangkok, Thailand. Between managing magazine publications, she also writes lifestyle and news content focused on Asia's emerging property markets. Send all of your news, views, press releases and comments to her at katilyn@dotpropertygroup.com