FIESTA is an acronym of the company's core values, philosophy and mission.
It starts with the Family, with top priority securing the welfare of the basic unit of the society. It opens the door of opportunity to that seemingly incapable class to manage their finances well and make good about their money, educating them on the importance of Investment. It provides a decent, dignified and safe living Environment, characterizing the festive and communal spirit of Filipinos. It addresses the problem of Shelter for the working class by ensuring certainty and security of home ownership, as envisioned by the government. It continuously innovates inexpensive, durable and reliable Technology to be able to provide housing units of good quality. It makes housing absolutely Affordable through the concerted efforts of the government, financial institutions and the private sector.