There’s no denying that big tech developments gave new life to real estate. More than half of the population start their searches at the comforts of their home. The ease of home buying has paved way for new marketing opportunities that both real estate agents and developers are enjoying today.
Tech continues to be unstoppable this 2017. Aside from gaining big reach on social media and property portals, tech industries are also revolutionizing the way we run real estate businesses. For an update on what’s new on the real estate tech field, here’s a rundown of tech revolutions that you should definitely get excited about in 2017.
Virtual Reality bringing reality
2016 is all about virtual reality. People are enjoying the out of this world experience that VR provides. Many businesses are now using VR to encapsulate the immersive experience that it brings. This includes real estate. VR allows users to fully see and understand the house that they are about to buy – without stepping out of their home. It also allows future buyers to see floor plans of developments that are not yet built. VR is fun and exciting, opening new doors for many possibilities.
Rise of artificial intelligence
Earlier this year, Facebook CEO Mark Zuckerberg revealed that he’s developing an artificial intelligence for his own home. A cute video that he posted reveals, JARVIS, inspired by Iron Man’s own AI companion, an AI that can pretty much do everything for you including keeping your baby safe. It doesn’t hurt that this AI was voiced by none other than Morgan Freeman.
AI is no longer a product of science fiction. It’s slowly becoming a possibility to have a home companion that can make you coffee, turn off the lights, or play your Michael Jackson playlist anytime that you want. AI is a step further for smart homes all around the globe. Soon, homebuyers will ask for properties that have this specialties and we couldn’t wait for what it can bring in the future.
Big game for big data
Facebook’s collection of data from its users is controversial but it can help tons of small businesses to get audience from this platform. Big data from Facebook allows you to tailor your boosted ads and target the right demographic. With over a billion users, not using Facebook’s data gathering monster is a huge mistake.
Big changes may be coming in this 2017 but real estate practitioners do not need to worry. Home seekers are still heeding help from real estate agent. What we can give them is an update on what we can offer and give them the all access experience that they’ve been wanting. Here’s to starting the year right!
