How Instagram boosts interest in your property
We live in a world of technology and so we connect through social media platforms, this applies to businesses as well. Real estate agents aren’t only showing properties by physically walking through an open house with a prospective client anymore, but also sharing them on social media. This is where Instagram becomes an agent’s best friend. This is how Instagram boosts interest in your property.
Instagram speaks to the inner-human psyche because it’s built upon what stimulates our senses. Instagram allows users to share and view beautiful images and videos, especially with a demographic aged 20 to 35 years of age – millennials and first time home buyers.
When building an account profile on Instagram, make sure to insert your company’s contact details along with a link to your website for your viewers and followers to click, as URLs do not hyperlink in individual photo posts. This will help generate traffic to your company website. Instagram now offers business accounts, which allow you to track your account’s insights too.
Follow the tips below to create unique content of your own on Instagram:
- Beautiful, eye-catching photos: Focus on one area of a property. Zoom in on a kitchen’s new back-splash against the marble counters or even flowers sitting in a vase on a windowsill.
- Short 15 second videos: Video clips give your viewers an inside look to a property. Offer them a glimpse of the view from the high floor of a condo or a tour of the walk-in closet attached to the master bedroom.
- Add a location to your post: By adding a location to your picture of video media post, you are demonstrating your expertise in the property industry and showcasing the neighborhood.
- Hashtags are your friends: Utilizing #Hashtags with your photo content allows your public profile to be found by all other Instagram users. Be sure to make the hashtags relevant to your picture or video post. Try using the city name, room features, development and neighborhood as hashtag inspirations. #AyalaLand #BeautifulView #Condo #Manila
If you still feel unsure where to start, try searching Instagram for some of the top real estate agencies or developers and view their profiles for inspiration.